Who developed chaotics as a business model?

The recent economic crisis has caused a lot of businesses to fail, or at least to lose a lot of money. There are some people who believe that the reason for this is that companies are not able to make the changes that are necessary to adapt to new situations. In order to address this a new business model called chaotics has been proposed. Just who is that came up with the theory?

Chaotics is a business model that is based on the belief that companies need to be better able to adapt to changing situations. The premise is that globalization and new technology have created a business environment that is much less stable than it used to be and that companies are going to have to be able to navigate through periods of turbulence. In order to do that they are going to have to streamline the way that they operate so that they can make changes more quickly than they did in the past.

As a business model Chaotics was created by Philip Kostler and John Caslione who published a book on their theory called not surprisingly Chaotics. Kostler is a professor at the NorthWestern University School of Business where he specializes in marketing. He has written a text book on the subject as well as several other books for a wider audience. Caslione is a business professional who works as an advisor to some of the biggest companies in world. He helps them to devise and execute business strategies and has worked with companies all around the world making him an expert in global markets.

Kostler and Caslione based their model on the belief that much of the struggles that businesses have been having during the recent economic downturn was the result of their inability to adjust to new circumstances. It has become very clear in recent years that globalization has created a great deal of instability and that these periods of turbulence are going to be more common. The current economic crisis is good example of this, a minor issue with mortgages in the United States caused a world wide economic collapse. Clearly businesses need to have a plan in place for when these types of thing happen.

In large part Chaotics theory is about making sure that companies are constantly on the look out for changes that are going to affect their business environment and that they be able to make changes as necessary to adapt. The argue that turbulence can be both a threat and an opportunity to companies but that most companies, especially the larger ones only view it as a threat. In large part the company that is best able to adapt to changing circumstances will be the one that comes out ahead so this presents an opportunity to companies if they are prepared to take advantage of it. This is what chaotics is designed to help them do.